H&M KEY ISSUE Research Paper Example | Topics and Well Written Essays - 1000 words

H&M KEY ISSUE - Research Paper Example This is because maintaining this balance in the present truly competitive times translates into gaining a competitive edge over rival companies. Every successful company has its share of problems, but success is sustained only after finding answers to those problems. H&M is no different in the sense that the organization gets its fair share of problems related to fast growth. H&M’s rate of success and growth is considered dazzling in nature. Research proves that stores like Hennes and Mauritz (H&M) â€Å"have grown to become the largest apparel retailers in the world† (Caro & Mart ´Ã„ ±nez-de-Alb ´eniz, 2014). Fast growth has helped H&M strike a chord with a broad range of consumers from diverse backgrounds. However on the other hand, this has also been a real source of tension for the company from a management perspective. H&M is known globally as a fast fashion giant due to fast growth which is a good thing, but also this has brought the brand’s social resp onsibility under increased scrutiny (Caro & Mart ´Ã„ ±nez-de-Alb ´eniz, 2014). Fast growth also lays emphasis on accelerating the production phase. Growing fast in a safe manner without speeding up the production phase is impossible. This is why H&M has also encountered challenges in the area of getting products reach different stores in different parts of the world as soon as possible. Making delivery in a short time is important to deliver real value to customers. But, ensuring such a thing when there are so many international stores to look after can be understandably daunting. This is why H&M began to invest more wisely in the department of operational agility (Caro & Mart ´Ã„ ±nez-de-Alb ´eniz, 2014). Operational agility helps to ensure quick response or QR which was missing in the way H&M operated. In the absence of QR, there are increased pressures on suppliers which readily damages â€Å"overall retailer and supply chain