Cultural Sensitivity in China Assignment Example | Topics and Well Written Essays - 1000 words

Cultural Sensitivity in China - Assignment ExampleThe spoken language should be easy to comprehend, easy to relate to their culture and should be attractive to woo clients from diverse loving presenttings. This issue will specifically enable the company to know how to advertise and promote their new set of engines. When doing an advertisement, it is necessary to understand their culture and languages to avoid misconception of the original idea in exded or annoy the hearing instead. For example, it is not allowed to discuss business at meals, they prefer conservative dress codes either male or female as revealing clothes are considered offensive. Their behavior dictates that one should not use turn over movements while communicating and avoid pointing while speaking. Understanding these basic norms will help company A to establish when, how, where and what to advertise. According to Confucius, medication is highly regarded and appreciated by the Chinese people hence incorporatin g music in advertisements will capture the attention of the people. The other cross-cultural issue is one of an realise as presented by the market as perceived by the company and the globe at large. Their historical stage setting of the motorcar industry and their current major strategies are the major concern regarding the noted issue. The Chinese automobile industry has come a long way since 1931 during the Republican era till date whereby it is shortly rated the largest automobile manufacturer with BYD, Geely and Chery, three major Chinese brands being among car brands ranked top ten in 2009. This shows the potentiality of company A to succeed in the Chinese market since there is a large market for extra heat hardened engines and specialized machined engine components for Chinese automobile manufacturers. This statewide understanding of the Chinese history of automobiles and its current state will contribute to the larger automobile image of China as perceived by foreigners and this will assist company A to design admit adverts and formulate a proper marketing plan to propagate the media campaign. The traditions, beliefs, and religion of China will bring company As branding and packaging of the engines. For instance, the dragon is a major symbolic medical prognosis central to Chinese culture. Knowing this, company A could easily attract notable client attention by including the word dragon or its actual image on the engines models. In this case, cultural beliefs or traditions will act as the main basis of company As strategic approach. For instance, the absolute majority of Chinese are Buddhists they worship in shrines located mostly in unsmooth terrains. It is their culture to walking through long distances to places of worship. Company A can take advantage of this long distance and mountainous terrains to promote its strong engines as better options for transport.